Twitter to Replace Coupon Affiliate Programs?

Perhaps, not sure as we are still in the embryonic stage of Twitter at 3 years old. But Dell shows success with $1 million revenue during the 2008 holiday season. This is remarkable on two counts, one that holiday sales were historically dismal for many retailers and two this was a unique online marketing program that was successful without the use of Affiliates and coupons. So I question, will Twitter replace coupon affiliate marketing programs?
Read Dell’s Story here