#mpworld

Today I attended an all day Virtual Conference hosted by Marketing Profs and boy this is a new revolution my friends. This was out of the ball park, a home run and a great eye opener on so many levels. And, get this, it was FREE! Yes f-r-e-e. With over 14,000 world wide attendees, their message regarding the organization, their membership and on site events will clearly be known to many others in a short amount of time. Have a look at #mpworld in your twitter search(hashtags are used to track a conversation). Testimonials galore plus key learning’s from the attendees, including me!

So what did this Virtual Conference have and what was it like to be an attendee? Let’s see:
-first you create a profile that includes your avatar, contact information, skype handle, short bio etc. this creates your “v-card”
-There were concurrent sessions starting at 11:00am all the way through to 5pm, with both B2C and B2B tracks
-The Exhibitor hall was where you visited exhibitor’s booths, chat with the booth managers and pick up cool free stuff like white papers and case studies to put in your briefcase to download later.
-a lounge to network, chat, and exchange v-cards
-Outstanding and educational guest speakers included well known author of World Wide Rave David Meerman Scott and keynote speaker David Plouffe, Campaign Manager, Barack Obama’s 2008 Presidential Campaign.
-and if you missed anything, you have 90 days to watch the presentations on demand

Blow out of a conference and a revolution of an idea. Putting 100% trust that viral marketing will pay off in the end from happy happy customers, they provided the whole conference for free. Well it was an easy sell for me, I visited the Marketing Profs booth several times during the day and at the end of the conference signed up for their premium membership. I like what I saw, and I wanted more.

Enjoy life virtually, next one coming up fall 2009, don’t miss it.