Ironically, I found this article from a buddy’s tweet, and the company I work for subscribes to Harvard Business Review. The writer, Tom Davenport of Babson College, tries to make a point that as Twitter may be fun, it is not a serious marketing tool. To the point he questions: “Are serious marketers spending a lot of time and energy on Twitter? Doubt it.”
You can view the article here
My rebuttal: Twitter has grown a staggering 1382% in the past year. (source: Mashable) You question whether or not serious marketers are spending time on Twitter… I think the more important question is whether or not their customers are spending time on Twitter? As the saying goes; “You have to fish where the fish live.” If your customers/clients are on twitter, then they are already talking about you. Wouldn’t it make more sense for a smart marketer to join the conversation in the name of heightening brand awareness rather than letting any possible negative press fester? Plus $$ success stories are slowly trickling in. Dell Outlet reportedly made $1 million revenue from Twitter customers, offering exclusive deals to them during the 2008 holiday season. (Source:Information Week) To pit the cumbersome “Second Life” against Twitter with its short comments and numerous desktop, iphone, blackberry, etc. apps, is an unfair comparison. Lastly, I would like to share a study from Marketing Charts showing Twitter is #1 amongst marketers, http://tiny.cc/qDVpD
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