Comments on: What Will the Uptick Look Like? And How Will Twitter Play a Role in the Post 2008-2009 Recession? http://www.itwittercoach.com/2009/05/12/what-will-the-uptick-look-like-and-how-will-twitter-play-a-role-in-the-post-2008-2009-recession/ All About Twitter, Stop Asking Why and Join In! Fri, 26 Jun 2009 19:32:39 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Anonymous http://www.itwittercoach.com/2009/05/12/what-will-the-uptick-look-like-and-how-will-twitter-play-a-role-in-the-post-2008-2009-recession/comment-page-1/#comment-2 Anonymous Fri, 12 Jun 2009 15:16:37 +0000 http://www.itwittercoach.com/?p=32#comment-2 You're in for a big surprise regarding social networking. Check out the latest studies about Twitter for instance. Evidence shows that close to 70% never post anything to their account once they signed up. The rest of the findings was dismal as well.<br /><br />I have to give it to Twitter (and the investors behind it), the buzz campaign was very successful and expensive. But no adoption means no long term success.<br /><br />All marketers can do is make sure they use a buzz word here and there in their plan to appear on the cutting edge. This was turn 15 years ago and it is still true today. You're in for a big surprise regarding social networking. Check out the latest studies about Twitter for instance. Evidence shows that close to 70% never post anything to their account once they signed up. The rest of the findings was dismal as well.

I have to give it to Twitter (and the investors behind it), the buzz campaign was very successful and expensive. But no adoption means no long term success.

All marketers can do is make sure they use a buzz word here and there in their plan to appear on the cutting edge. This was turn 15 years ago and it is still true today.

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