Just when I thought the Tweet Me and Text Me Sweethearts were the big story of the day, I see this…
From Twitter: @DMA_USA Tue 19 Jan 16:31 DMA announces search for new President & CEO – http://bit.ly/5h51Y8
…“As we enter into the new decade and are anticipating an economic resurgence, it’s more important than ever to ensure that both traditional and digital multichannel direct marketing is at the forefront of that recovery,” said Eugene Raitt, Chairman of the DMA Board of Directors. “Bringing in new leadership to the management team focusing on the areas we intend to grow will be part of that process. The committee will conduct an aggressive search and I’m confident that we will find an exceptionally qualified individual to fulfil the DMA’s vision and goals.”
I wonder what the new DMA will be like? Any thoughts?



